Adaptive calorie tracking, weight trends, and sustainable fat loss — written plainly, without the diet-culture noise.
MyFitnessPal moved its once-free barcode scanner behind Premium in 2022, and more workflows followed. We got tired of trackers paywalling the basics, so we built the opposite.
The energy-balance math is right — the apps are wrong. The four reasons tracking fails most people, and what a logging habit needs to actually stick.
Most stalls are noise, not a broken metabolism. How to tell a real plateau from water weight, and why eating more for a week is the fix.
Recommendations range from 0.8 to 2.2 g/kg because they answer different questions. What protein is really for on a deficit, and a simple target.
BMR, TDEE, NEAT, TEF in plain English — and the single number that actually decides whether you lose fat.
The gamification sold as motivation is often the exact mechanism that makes people give up. The psychology, and a better way.
Water, salt, carbs and gut contents swing the scale far more than fat ever does. How to read your real trend instead.
Why fixed-formula calorie targets drift, and how a target that learns from your own data stays accurate.